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In 2006, embarked on an ambitious program known as “The New Face of Campbell’s.” This program focused on revitalizing the Camden, New Jersey campus. Responding to the design competition organized by Campbell, һ����logo�׷��� embraced the challenge of designing the campus, determined to create an emblem of revitalization.

Our in-house multi-discipline team of architects, engineers, landscape architects, interior designers and workplace strategists to collaborated on a design that combined their best efforts.

The first element of the New Face of Campbell’s project was the design of the new Campbell Employee Center which houses a multitude of campus amenities including the cafeteria, Campbell University Training Center, fitness center, employee store, credit union, etc.

The second major element was the re-invention of the workplace to be more consistent with current work styles and business demands, followed by a multi-phase renovation of existing campus buildings to implement the strategies developed. 

The 100,000 square-foot Employee Center highlights the world headquarters while welcoming visitors to the corporate campus. The basis for the design was to create a contemporary professional environment that maximized the use of space, supported changing work processes, and was flexible to respond to the current and future needs of the company.

It features a dramatic lobby with an integrated brand approach highlighting a 250-foot-long, 30-foot-high branding wall that stands behind a two-story glass entrance. The branding wall is super graphic with the Campbell logo that can be seen from the nearby highway.

The Center consists of two levels and a partial lower level. The spirit of the employee is represented on the main level, which houses a cafeteria, servery, kitchen, employee store, as well as the lobby/reception area and security central, encouraging employee interaction and community. Representing the commitment to challenge and stimulate the employee’s mind, the Campbell University learning and development center and office space are incorporated into the upper level.

The 7,500-square-foot health and fitness center promotes the physical health of the employee, and storage areas are located on the lower level.

An integral part of the expansion is a redesigned, state-of-the-art cafeteria that features a soup bar as a multimedia centerpiece. The cafeteria has a large seating area with furniture that is movable for presentations and exhibition cooking.

The central location of the Employee Center creates a unique opportunity to unify the current campus by improving the surrounding grounds. Serving as connectors to various buildings, the exterior plaza provides additional space for dining, large gathering areas for formal and informal occasions, and presentation spots. The inner café/dining area, which also doubles as a location for larger staff meetings and receptions, opens to an outdoor dining terrace. In total, the outside plaza space more than doubles the capacity of the interior cafeteria. Winding paths are lined with benches around the edges of the Wi-Fi compatible courtyard, allowing employees and visitors to meet and work outdoors. The layout of the courtyard creates a seamless flow from within the new building to the plaza area, steps away from the cafeteria and offices.

As a continuation of the renewal of the Campbell Soup Company’s World Headquarters Campus, һ����logo�׷��� developed a master plan for the phased renovation of the 400,000-square-foot main office complex (WHQ) incorporating the new workplace standards developed in the Office Pilot Project. The renovations on the first and second floors have been completed to date.

Following the principles developed earlier during the Workplace Strategy Study, renovation of existing of